Ogilvy Social Lab Brussels reframes affordability for IKEA with "Price ...

ogilvy-sociallab-brussels.prezly.com/ogilvy-social-lab-brussels-reframes-affordability-for-ikea-with-price-per-moment-campaign
The campaign, currently live across Belgium in print, out-of-home, social and digital, brings a fresh new perspective on value in today's retail context. While most brands race to remove zeros from their price tags, IKEA went the other way and looked at the bigger picture. € 0,00000063 per jump for joy. € 0,0000024 per tail wag. € 0,000000018 per once upon a time. € 0,00000000076 per ...

Instagram

www.instagram.com/p/DbkqWmlEuJu/
2,431 likes, 8 comments - adswithbenefits on August 3, 2026: "Emotional Pricing, made by Ogilvy Social Lab for IKEA in Belgium. In a price war everyone strips out zeros to look cheaper, so IKEA went the other way and added them, dividing each product's price by the moments it gives you over its life. A KIVIK sofa lands at €0.00000063 per jump for joy, a dog toy at €0.0000024 per tail wag ...

IKEA puts a price on the moments its products deliver

www.famouscampaigns.com/2026/08/ikea-puts-a-price-on-the-moments-its-products-deliver/
Each execution pairs a real IKEA product with its standard retail price and a second, near-invisible figure for what the item enables: a sofa priced at €0,00000063 per jump for joy, a dog toy at €0,0000024 per tail wag, a bedside lamp at €0,000000018 per bedtime story, and a chair at €0,00000000076 per butterfly.

IKEA: Emotional Pricing • Ads of the World™ | Part of The Clio Network

www.adsoftheworld.com/campaigns/emotional-pricing
This professional campaign titled 'Emotional Pricing' was published in Belgium in August, 2026. It was created for the brand: IKEA, by ad agency: Ogilvy SocialLab. This OOH Outdoor medium campaign is related to the Household Products industry and contains 4 media assets. It was submitted 4 days ago by Jeremie Goldwasser of TBWA Belgium.

IKEA Outdoor Emotional Pricing: Couch by Ogilvy & Social.Lab

adsspot.me/media/outdoor/ikea-emotional-pricing-couch-fbc25fcced8e
The Outdoor Advert titled Emotional Pricing: Couch was done by Ogilvy & Social.Lab advertising agency for IKEA in Belgium. It was released in Aug 2026.

Affordability - IKEA Belgium | Our Work | Ogilvy Belgium

www.ogilvy.com/be/work/affordability
Belgium has become more expensive than ever and IKEA has been at the forefront of creating accessible quality furniture since its inception. Learn more about Ogilvy's Advertising,Social,PR capabilities at Ogilvy Belgium.

Ogilvy Social Lab Brussels vernieuwt het begrip "betaalbaarheid" voor ...

ogilvy-sociallab-brussels.prezly.com/ogilvy-social-lab-brussels-vernieuwt-het-begrip-betaalbaarheid-voor-ikea-met-price-per-moment-campagne
Ogilvy Social Lab Brussels (OSL) lanceert een nieuwe 360°-campagne voor IKEA België en Luxemburg, die de waarde toont achter de betaalbaarheid van IKEA op een innovatieve manier. Ze kleeft een prijs op de langdurige geluksmomenten die de producten creëren.

Ogilvy Social Lab Brussels et IKEA mettent un prix sur les moments de ...

ogilvy-sociallab-brussels.prezly.com/ogilvy-social-lab-brussels-et-ikea-mettent-un-prix-sur-les-moments-de-vie-avec-la-campagne-price-per-moment
Ogilvy Social Lab Brussels (OSL) lance une nouvelle campagne à 360° pour IKEA Belgique et Luxembourg, mettant en avant la valeur qui se cache derrière l'accessibilité des prix d'IKEA. Elle attribue un prix aux moments précieux de bonheur que procurent ses produits au fil du temps.

Ogilvy on X: "In a price war, brands usually cut zeros. For IKEA ...

x.com/Ogilvy/status/2084991367206379916
In a price war, brands usually cut zeros. For IKEA Belgium, Ogilvy Social.Lab Brussels added them. The new "Price Per Moment" campaign reframes the cost and proves true value isn't measured in euros, but in the memories made.

Sofas - IKEA Belgium

www.ikea.com/be/en/cat/sofas-fu003/
Discover IKEA's wide range of sofas Scandinavian design at affordable prices 365-day return policy Shop online or in-store Home delivery or pick-up
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